The Collections

Gowns to fall in love with

Designer gowns from Morilee, White Rose and Millie May. To try, to treasure, to call the one.

Proudly stocking

Millie May
Morilee
White Rose
Millie May
Morilee
White Rose
Millie May
Morilee
White Rose
Millie May
Morilee
White Rose

Every gown on our rails earns its place for one reason: the look on a bride’s face when she sees herself in it. We work only with designers who are fully inclusive, so whatever your shape, size or style, there is something here to make your heart skip.

Try gowns in-store up to a UK size 28, and order from a UK 2 to a 40. Our gowns range from £99 for ex-sample pieces up to £2,500 made to order. There really is something here for everyone.

Morilee gowns

Morilee

Lookbook

A leading name in bridal for over 60 years. Designed by the award-winning Madeline Gardner, Morilee is loved for on-trend silhouettes, exquisite embellishment and a romantic, feminine flair.

View the Morilee collection

White Rose gowns

White Rose

Lookbook

Romantic, beautifully made gowns in the finest lace, silk and tulle, with an artisan’s eye for hand embroidery and delicate beadwork.

View the White Rose collection

Millie May gowns

Millie May

Lookbook

Beautifully affordable, size-inclusive gowns from the Millie Grace collection, with something for every bride and every budget.

View the collection

Somewhere here is the dress you will say yes to.

Ways to buy

However you dream of finding it

Made to order

Made for you

Your gown, ordered in your size and made beautifully to you. Allow around 16 to 20 weeks, or ask about a rush cut in roughly 12 weeks.

Off the peg

Take it with you

Buy your sample gown with a discount, perfect for smaller budgets or an imminent wedding.

Sample sale

A little treasure

Ready-to-buy sample gowns at beautifully reduced prices, from just £99.

Come and try them on