Designer gowns from Morilee, White Rose and Millie May. To try, to treasure, to call the one.
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Every gown on our rails earns its place for one reason: the look on a bride’s face when she sees herself in it. We work only with designers who are fully inclusive, so whatever your shape, size or style, there is something here to make your heart skip.
Try gowns in-store up to a UK size 28, and order from a UK 2 to a 40. Our gowns range from £99 for ex-sample pieces up to £2,500 made to order. There really is something here for everyone.

A leading name in bridal for over 60 years. Designed by the award-winning Madeline Gardner, Morilee is loved for on-trend silhouettes, exquisite embellishment and a romantic, feminine flair.

Romantic, beautifully made gowns in the finest lace, silk and tulle, with an artisan’s eye for hand embroidery and delicate beadwork.
Somewhere here is the dress you will say yes to.
Made to order
Your gown, ordered in your size and made beautifully to you. Allow around 16 to 20 weeks, or ask about a rush cut in roughly 12 weeks.
Off the peg
Buy your sample gown with a discount, perfect for smaller budgets or an imminent wedding.
Sample sale
Ready-to-buy sample gowns at beautifully reduced prices, from just £99.