Timeless silhouettes, exquisite lace and hand-beaded detail from one of bridal’s most-loved houses.
A private, one-to-one boutique experience in the heart of the Cathedral City. The whole shop, just for you.
Celebrating Love … Celebrating YOU.
Hello, Sweetheart. Welcome to our little hub of pink happiness.
Browse our galleries for inspiration, save your favourites to a wishlist, then book to try them on in-store.
Lookbook
Timeless silhouettes, exquisite lace and hand-beaded detail from one of bridal’s most-loved houses.
Lookbook
Romantic, beautifully made gowns in the finest lace, silk and tulle, with delicate hand embroidery and beadwork.
Lookbook
Beautifully affordable, size-inclusive gowns, with something for every bride and every budget.
Every appointment is a private, unhurried celebration. Trained in body confidence, we’re with you for every gown.
Exclusive use
A dedicated changing room and room on the sofa for your favourite people.
Ninety minutes
Appointments last 90 minutes and are completely complimentary.
Every size
Try gowns in-store up to a size 28, order from a UK 2 to a UK 40.
Exclusive use
The entire boutique is yours for your appointment. Sofa, changing room, the lot.
Truly inclusive
Try gowns up to a size 28 in-store, order from a UK 2 to a 40, with fully inclusive designers.
Zero pressure
Trained in body positivity, so every gown is tried on with care, support and no pressure at all.
A warm welcome
Free 90-minute appointments, friendly faces, and a payment plan with no credit checks.
From the gowns to the day itself and long after, here is everything the boutique has for you.
Browse Morilee, White Rose and Millie Grace, and save your favourites to a wishlist.
Veils, shoes and a little sparkle to finish your look, all here to try alongside your gown.
A private, unhurried appointment, with the whole boutique just for you.
Specialist cleaning and heirloom preservation, so your gown stays beautiful long after the day.
Find us in Lichfield, with opening hours, easy parking and how to book your appointment.
A few of the moments we have been lucky enough to share, straight from Google.
Arrived today with my best friends to get a wedding dress and left with not only a stunning wedding dress that made the bride look and feel gorgeous, but also feeling overjoyed with the quality of service. The lady who served us was so kindhearted and truly made the whole experience memorable, her dresses are top notch and her store is absolutely gorgeous and very comfortable, truly gave us such a welcoming and supportive environment anyone would love to have. She deserves 5 stars for the experience she helped create, i will cherish the photos we took at the end and the time we spent toghether forever. If you're looking for a wedding dress and unsure of where to shop or what to get or want a place private for you and your family/friends to look for dresses definitely go here, the dresses here are so gorgeous and she will really bring you out of your shell, you'll look like a princess and feel like one too. Thank you for the wonderful experience i cant wait to see my best friend walk down the aisle 🙂
Absolutely amazing service. All the dresses were unique and beautiful. Something for everyone. Felt so comfortable and relaxed
Fleur made us feel so welcome and gave her honest opinion. The experience was amazing and my sister looked and felt beautiful.
Fleur is so lovely we went for the first time and she was so lovely and kind and was welcoming and just so relaxed with us. We left the first visit not saying yes to the dress but after our 2nd visit yesterday my daughter said yes and Fleur was so excited for us. She literally is one of the nicest people and so funny thank you Fleur for making our visit so lovely xx Holly & Justine Turner
Grand selection of dresses to choose from loved a bit of every single one.
Fleur is absolutely one of a kind, she made the experience of finding my dream gown so seamless & special. She was attentive and caring from the moment we stepped into her beautiful showroom, she actually has an incredible skill of just knowing what will suit you! I am forever grateful to her and look back with such fond memories of the experience 🤍 Thank you so much
The Best! Honestly, I consider Fleur a friend now because she just radiates positivity, warmth and happiness. I went to Fleur during some tough circumstances but I knew she'd be the best person to help me! From the minute you walk into Elsie May Bridal, Fleur makes you feel comfortable and at ease. She provides the best advice, really striving to support you in finding your dream dress and ensuring that your shopping experience is nothing short of magical. I would recommend any bride to try Elsie May Bridal first; you won't be disappointed!
From the very start Fleur was and is amazing. Being a plus size, i was cautious about getting a wedding dress and Fleur made me feel soooo special. It was an unexpected wonderful experience. Brilliant choice of dresses, and i just knew when i put on 'the one'. Fleur even indulged me in playing a prank on my Irish and English mum. I went to lots of different places and kept coming back to Fleur. Outstanding service... And the laughs we had i will never forget. I wore my wedding dress 4 times! I knew i wanted to tailor my wedding dress afterwards and i was really pleased with the results, so my enjoyment of the dress continues on! Thank you Fleur for making my wedding dress experience truly wonderful and unforgettable xxx
Absolutely amazing experience from start to finish, a warm, relaxing and beautiful atmosphere. Fleur was so lovely and kind and put my sister at ease who was quite nervous at the beginning. She took the time to find out all about her and what she dreamed of gown wise. All the dresses were absolutely stunning and we struggled to limit them down but with the help of Fleur we managed to limit it down and my sister finally said yes to the dress. You will not be dissapointed visiting this beautiful shop. Thank you Fleur at Elsie May Bridal Shop Love Lauren and Family x
Iv been today for my wedding dress trial and after visiting other shops I must say this has been the best experience Iv ever had I loved every minute of it! And the dress choice is amazing there was so many to choose from and in realistic sizes too, so happy I found my dress here 😘
Fleur is an absolute sweetheart and was the icing on the cake of an exciting, memorable experience. She really listens and goes above and beyond to make you and your guests feel important and not rushed. Fleur is warm, friendly and so knowledgeable. The store is beautiful too! Thank you so much Elsie May Bridal. Highly recommend!
What an amazing experience with Fleur! She made me feel at ease as soon as I walked through her door with her bubbly friendly welcoming personality. Nothing was to much and there was a lovely collection of all styles and I chose my beautiful wedding dress from her and my big day was 16th November 2024 and made my day as I had the dress of my dreams and felt like a princess. I would definitely recommend her. Thank you Fleur 💕
Just visited this lovely bridal store with the warmest store owner ❤️❤️ loved Fleur, funny, kind, supportive! Had a great experience, picked out from a beautiful range of dresses and accessories, made me feel very special 😄!
I used Elsie May Bridal for the dress cleaning service and although I didn’t buy my dress from Fleur (only because I’m not from Lichfield and hadn’t heard of the shop) I am so incredibly lucky to have found out about the dress cleaning! Fleur was extremely kind and helpful and couldn’t have been anymore welcoming. I can only imagine how wonderful she is helping you to select your dress but if you’re considering a dress cleaning, absolutely use this lovely lady! My dress and veil have come back perfectly box and presented. Thank you x
I’ve just collected my dress and Fleur is the nicest lady you will ever meet! She’s very accommodating and welcoming into her shop. I love my dress so much and can’t wait to wear it! Ps if you’re indecisive like me, Fleur is very patient and helpful! Thank you so much!💗
Amazing lady, beautiful dresses, feels like a best friend is helping pic out a dress
My experience was Fleur has always been highly positive. The shop is full of personality as is Fleur. Always a pleasure to work with.
Such a wonderful afternoon trying wedding dresses on today. I felt so at ease and was made to feel very special. A range of such beautiful dresses, think I've found the one!! Thank you Fleur ❤️ Jem xxx
Elsie may bridal was the second shop I visited in helping me find my wedding dress, although I have found my one in a different shop I wanted to leave Fleur a review as she is amazing! Such a beautiful friendly lady, we visited at 5pm after work and we didn’t leave until past 7.30pm and although it was late not once did I feel rushed. She let me try on as many dresses as I wanted, we chatted so much, she makes you feel so comfortable. Such a lovely experience in your pink boutique. Thank you so much ❤️
When I first booked my appointment back in Aug 2022, I had such a quick response from Fleur compared with other bridal shops I had been in touch with. I didn’t get to meet Fleur at my first appointment but her lovely colleague assisted us with trying on a selection of dresses and it was the last dress her colleague chose that I said yes to. I booked a follow up appointment with Fleur to make sure it was the one and to officially say yes. Fleur was an absolute delight, so funny and friendly and made the whole process relaxing. She really knows how to make you feel special and was just as excited about my big day as I was. She even recommended me a brilliant seamstress to do the alterations on my dress. When I went back to collect my dress in April 2023 she was so welcoming to my mum, my bridesmaids and I and also gave us some great tips on how to look after the dress and a tutorial for my bridesmaids on how to get me into the dress on the day. Thank you to Fleur and her team for helping pick my dress, which was so beautiful and perfect for my big day in July 2023. I have been singing your praises to friends and family, recommending Elsie May for their dress when it’s their turn. Oh and my Mum says hi 😅
I initially booked a bridal appointment with Elsie May Bridal but ended up finding my dress before I visited. However I wanted to write a review just to say how sweet and helpful Fleur was on messages. She responded so quickly and when I told her I'd found my dress she was genuinely excited and made me feel even happier with my choice so I just wanted to say thank you and I'm more than sure anyone who comes to your shop will have an amazing experience ❤️
Went here today with my friends, one of which is getting married next year and wanted to get an idea of dresses etc. This place is brilliant, made our time there very personal and was a very beautiful experience. Highly recommend coming here for your big day dress needs.
Lovely surroundings, a beautiful array of bridal dresses. Fleur is an excellent proprietor, nothing is too much trouble for her. Would highly recommend this establishment for anyone looking for that special dress.
Fleur is incredible! I had 6 months to plan my wedding and met Fleur at my venue as I was having a wobble at so little time to plan everything and get my dream dress... well I had no need to worry! Fleur was amazing from start to finish. She found me the perfect dress a week before Christmas and arranged for it to be cleaned extra quick so I could get it altered within 10 weeks for my big day! Fleur has such a big heart and amazing personality and is a diamond! I even went back to my venue to a wedding fayre just to say thank you! She makes everyone feel so comfortable and any concerns or body doubts you have just fade away when she puts you in your dream dress!
Fleur is the most wonderful person I’ve met whilst shopping for my dream dress. She makes you feel so welcome as soon as you step foot in the shop. Nothing is too much trouble for her and she makes you feel so at home. My friends came with me the second time and they thought I knew her personally, all because she’s so lovely and down to earth. I found my dream dress and have bought from the lovely Elise May Bridal. I can’t thank Fleur enough and I can’t wait to see her again💕💕
Elsie may bridal is AMAZING so beautiful and fleur is so kind and sweet inside and out she is so beautiful and so is her dresses and bridal 😍😍😍😍 DEFINITELY coming back again my sister finally got the one of a dress which is so so so fab defo coming for my wedding dress 💓💓💓💓 love you so much fleur babes xxxxxxxxxxxxxxxxxxxxx ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️💓💓💓💓💕💕💕💕💕💕💕 (YOUR SO FLIPPING BEAUTIFUL AND KIND ❤️❤️❤️❤️❤️❤️❤️❤️) if your looking for a wedding dress definitely go to Elsie may bridal in Lichfield opposite screwfix So glad we went to fleur she just makes your day so much better and always puts a smile on your face 🥰🥰🥰🥰💓💓💓💓💓💓💓💓
The owner was very helpful and knowledgeable with her advice. My daughter tried half a dozen or so wedding dresses, all of which were gorgeous. Thank you.
Fleur is the most beautiful person inside and out who really enhanced my experience of wedding dress shopping experience. She welcomes EVERYBODY and really caters the experience to allow you to feel so comfortable. She was so considerate to girls who have less confidence in their bodies and I needed this and INSTANTLY felt at ease. the shop has the most beautiful range of dresses and I loved every second of it! Couldn’t recommend enough! X
I love this woman! Nothing to much trouble, made my day , very welcoming,no pressure to buy and a shop full of beautiful dresses ❤️
enjoyed
Fantastic experience with fleur, she is very professional, welcoming, has a fantastic range of dresses and didn't feel pressure from her at all unlike other dress shops. Would definitely recommend this beautiful shop to anyone looking for their dress ❤️
What can I say. Beautiful place. I absolutely love this lady. She’s professional, helpful, friendly and I’ve tried the most beautiful Morilee Dresses on. I’m totally torn between two so going back soon. Can’t wait 💖
Best wedding dress shop around. Fleur is amazing. I found my dress on my first visit. She welcomes everyone and puts people at ease. Nothing is too much trouble. Fantastic experience ❤️
A peek behind the scenes, our newest gowns and our happiest brides. Come say hello @elsie.may.bridal.
💕💜💕WEDDING FAYRE💕💜💕
𝙏𝙃𝙄𝙎 𝙎𝙐𝙉𝘿𝘼𝙔!
25th January 2026 💕 Grab Your Wedding Journals Bridey’s
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𝙏𝙃𝙀...
✨🕯️✨CHRISTMAS OPENING✨🕯️✨
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We Are ALWAYS Open By Appointment ✨🕯️✨
UNTIL ✨🕯️✨
Monday, 22nd December...
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My Beautiful Harriet Married Her Wonderful Beau, Sean in Lichfield...
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Timeless
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✨✒️✨REVIEW✨✒️✨
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WE’RE BACK and Absolutely BUZZING From the Most Incredible Week...
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Season Buying Mode: 𝐎𝐍! 🩶💕🩶
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Trent Valley Island, WS13 6EU · Free parking outside
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